How your briefing is built.
The Executive Growth Briefing is what you receive. Six stages of intelligence are what produce it — each one answering a different layer of the same question: where exactly is growth being constrained, and what should be done about it first?
01
Public Signal Scan
Identify problems nobody is currently measuring.
Before asking for any access, BEAT analyses everything observable about your company from public sources — technical performance, SEO maturity, AI search visibility, conversion architecture, trust signals, messaging sophistication, technology stack, and visual presentation. All treated as probabilistic hypotheses, never fabricated certainties.
Business advantage
You see how your growth looks from the outside — the same view your prospects, competitors, and investors have. Most companies have never had this picture assembled clearly. This is where the diagnosis starts.
02
Business Context
Separate symptoms from causes.
Public signals describe what is observable. Your context determines what is relevant. You define your growth priority, business pressure, desired outcome, acquisition mix, and strategic urgency. Two companies with identical signals will receive fundamentally different analyses depending on their strategic situation.
Business advantage
The analysis is calibrated to your actual business situation — not a generic audit. A conversion gap in a growth-stage B2B company is a different problem than in a mature e-commerce business. Context is what separates a diagnosis you act on from a report you file.
03
Executive Growth Briefing
Know where to focus first.
BEAT synthesises the signal snapshot and your business context into a structured executive briefing: an executive verdict, the dominant growth friction with supporting evidence, a strategic pressure map, and a prioritised 30 and 90-day roadmap. Every friction includes a falsification condition — what would need to be true for the diagnosis to be wrong.
Business advantage
You have a position — grounded in evidence, not opinion. You know which constraint to address first, what evidence supports it, and where the uncertainty lies. That clarity changes what goes into the next agency brief, the next hire decision, and the next investment call.
Executive Verdict
“Traffic acquisition is functioning. The constraint is downstream — messaging sophistication and conversion architecture are limiting the revenue available from existing demand. Scaling acquisition at this stage compounds the cost.”
Dominant Friction
Conversion rate signals estimated below sector benchmark
Messaging sophistication below threshold for detected sector
Mobile CTA architecture flagged above the fold
30-Day Priority
Rewrite conversion path messaging before next paid campaign
Audit and simplify mobile experience above the fold
Confidence: High · 11 signals analysed
Marisol Group · marisol.io
04
Growth Lenses & Labs
Validate the assumption before spending money on it.
Six specialised intelligence workspaces, each focused on one growth dimension: Growth (prioritisation and constraints), Experience (conversion and CRO), Visibility (SEO and GEO), Messaging (positioning and copy), Trust (credibility and proof), and Operations (stack and execution). Labs let you submit real assets — screenshots, copy, URLs, stack descriptions — for fresh analysis grounded in your BEAT context.
Business advantage
Before briefing an agency on conversion, before hiring for SEO, before rebuilding the funnel — you investigate the specific dimension in depth. You avoid solving the wrong version of the right problem. Every investigation is connected back to your briefing baseline.
05
BEAT Chat
Turn analysis into decisions.
Chat knows your signals, briefing, business context, and active Lens analyses. Ask it anything: why the dominant friction was identified, what to brief the agency, how to interpret a signal, what to prioritise between two competing actions. Every answer is grounded in your actual BEAT intelligence — not generic AI output.
Business advantage
Every strategic question gets answered in the context of your actual company — not generic advice. The analyst stays with you across every investigation and adapts based on what is currently active. The decision you were uncertain about gets clearer.
06
Connected Intelligence
Move from hypothesis to confirmed fact.
By connecting GA4, Search Console, Meta Ads, Google Ads, and more, your Lens analyses gain access to real traffic, engagement, search performance, ad performance, and conversion data. Signal hypotheses are confirmed, contradicted, or extended based on what your data actually shows. The transition is explicit in every analysis — “public signals suggest” becomes “your data confirms” or “your data shows a different pattern.”
Business advantage
You move from “we think this is the problem” to “we know this is the problem.” Connected data produces board-quality evidence — not expert opinion. Growth decisions that previously relied on instinct now have a data foundation you can defend.
Supporting capabilities
BEAT for Teams
One shared intelligence layer, not three separate interpretations. Invite up to five team members. Comment on briefing sections and Lens findings. Assign actions. Track what is resolved.
BEAT Growth Index™
Know whether your growth capacity is improving or deteriorating — across Acquisition, Conversion, Trust, Visibility, and Operations. Computed from Lens data, not AI estimates. Comparable over time.
Your first briefing is free.
No credit card, no integrations, no setup time. Just your domain and your context.