BEAT vs a digital marketing audit.
A digital marketing audit by a good agency or consultant is deep and human — and it is a snapshot. BEAT is a continuous reading with the same method every time — and it can give an audit a sharper starting point.
When each is the right choice.
Commission an audit when…
You need deep, bespoke human judgement
Interviews with your team, a review of internal data and processes, recommendations shaped by years of sector experience. BEAT does not replace that.
Use BEAT when…
You need a consistent priority, continuously
A reading in minutes, re-read every week, with the same method on your company and on your competitors — and a clear line between what is measured and what is inferred.
Side by side
| One-off audit | BEAT | |
|---|---|---|
| Depth | Deep, bespoke, interview-based | Broad and structured; deeper per dimension through Lenses |
| Time to first read | Weeks | Minutes |
| Cadence | A snapshot | Weekly re-read; regenerated when context changes |
| Consistency | Depends on the team doing it | Same method every time, on you and your competitors |
| Evidence | Expert judgement, often not labelled | Each reading labelled measured, derived, model-assessed or unknown |
| Best for | Deep transformation work | Deciding and re-checking where attention goes first |
Depth
- One-off audit
- Deep, bespoke, interview-based
- BEAT
- Broad and structured; deeper per dimension through Lenses
Time to first read
- One-off audit
- Weeks
- BEAT
- Minutes
Cadence
- One-off audit
- A snapshot
- BEAT
- Weekly re-read; regenerated when context changes
Consistency
- One-off audit
- Depends on the team doing it
- BEAT
- Same method every time, on you and your competitors
Evidence
- One-off audit
- Expert judgement, often not labelled
- BEAT
- Each reading labelled measured, derived, model-assessed or unknown
Best for
- One-off audit
- Deep transformation work
- BEAT
- Deciding and re-checking where attention goes first
For agencies and consultants.
BEAT removes the blank page before an engagement: a consistent, evidence-labelled reading of each client, so your time goes to judgement and strategy rather than assembling the picture. BEAT Partner covers up to five client workspaces.
Start from evidence.
Try BEAT on your own company, or talk to us about a client portfolio.