Does an AI name your company when buyers ask?
Ask an AI assistant the questions your buyers would ask, several times each. Count how often it names you, and who it cites instead. Then weigh that against the rest of your evidence: being absent from AI answers is a finding, not automatically a priority.
The voice is AI-generated.
Episode 1
We ran it on BEAT first.
Read the transcript
When your buyers ask an AI, does it name your company? I ran the test on my own company, BEAT.
Ten questions a buyer would ask, five answers each, and none of them naming my company. BEAT was named in zero of the fifty. Instead, it pointed to attribution tools, SEO suites, AI visibility trackers and agencies. One tool per discipline.
The way I read it, nobody answered the leadership question, and that’s the one BEAT exists for.
BEAT didn’t stop at the bad news. It says the cause isn’t isolated yet, and it set a test: six weeks of content and presence on other sites, then the same ten questions.
Well… The cobbler’s children have no shoes. I’ve got some work to do. Six weeks from now, same questions, and I’ll show you the result, whatever it is.
Curious where your company stands? Run the same test with BEAT.
The result
Named in 0 of 50 answers.
We asked an AI engine ten questions a marketing leader might ask, such as “Which tools can tell a CMO where to focus digital growth efforts first?”, five times each, on 7 November 2026. BEAT was named in none of the 50 answers, and seen on none of the 9 Google searches read the same day.
The answers pointed to attribution tools, SEO suites, AI visibility trackers and agencies: one tool per discipline. None answered the leadership question of where to start.
BEAT did not name a cause. It established the absence, said its cause was not isolated yet, and set a test: six weeks of owned, citable content and presence on other sites, then the same ten questions. This page is part of that test. The result will be published here, whatever it is.
How BEAT reads it
A reading you can defend, not a score.
Your buyers’ questions, not your brand name
The questions are written in the terms a buyer uses. A question that names your company is refused: it would only measure whether the AI repeats your name back to you.
Repeated, then counted
An AI does not give the same answer twice, so each question is asked several times. BEAT states how many answers named you, out of how many, and which sites were cited instead.
A sample, stated as one
One engine, queried directly, on a given day. It is not what every user of every assistant sees, and it is never presented as a rank or a share of voice.
The decision
Is AI presence your priority?
An absence matters only if buyers in your market really go there to choose. BEAT weighs the reading against what else it holds on the business: your presence in the searches of your market, the site, what customers say, the competitors you follow and, when connected, your analytics. Sometimes the answer is that AI presence can wait, because the site is losing the buyers it already has.
That is the difference with a tracker. A specialist tool measures your AI presence well, across engines and over time. BEAT tells leadership whether that is where the next effort should go.
Questions
What marketing leaders ask about AI answers.
How can a CMO find out if their company shows up in AI answers?
Ask the questions your buyers ask, several times each, and count the answers that name you and the sites they cite instead. In BEAT this runs inside a Growth Investigation: you ask the question, BEAT queries an AI engine, weighs the answers against your other evidence and states what it could and could not establish.
Which tool checks AI visibility?
Specialist AI visibility trackers monitor many prompts across several engines over time; choose one if AI presence is already your priority. BEAT is not a tracker. It runs the reading when the question matters for a decision, and tells you whether it should be the priority. To check whether AI assistants can read your homepage at all, BEAT’s free AI visibility check does it in a minute.
Does the free briefing check whether AI assistants name my company?
No. The free briefing reads your public presence: your site and its readiness for AI answers, your presence in the searches of your market, what customers say, the advertising listed for your domain and your competitors. Asking an AI engine is done on demand, in a Growth Investigation, included in the 14-day trial and in the Specialist plan.
Is being absent from AI answers a problem?
It depends on where your buyers decide. For BEAT, absence was the expected result for a young product in a contested category. For a business whose buyers choose through search and reviews, the site or the search results may matter more. That is what the investigation weighs.
See where your attention should go first.
Your first briefing is free, with no card. When AI presence is the question, a Growth Investigation answers it.